Sun, 17 Aug 2003

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pervasive advertising

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Do you remember that scene from "Minority Report" where ads would pop-up directly targeting Tom Cruise whenever he would pass by the hot spot?

The technology to do this is probably already here. It's just about deployment now. First, there is Counter-Googling (link from popdex.com), where, because of blogging, people are voluntarily pumping large amounts of data about their private life and preferences, and companies can easily harvest potential targets. Then there is the fact that I feel like the wireless revolution is finally in full swing, with the cel phone/PDA convergence rapidly occurring and actually becoming practical, while Bluetooth and 802.11b is being deployed in real-life, and sometimes large scale applications. The idea of pervasive computing is easily possible, with persistent connectivity to the net, whether through 802.11b and public access hotspots, or perhaps through GSM/GPRS. Text messaging is finally taking off in the U.S. (whereas in Asia, even 5 years ago, it was already ubiquitous, existing even in developing nations like the Philippines.) Imagine if the utilities stuck 802.11b access point/routers or cel phone towers at key locations, even underground in subway systems, on freeways, in public parks.

Of course, it would have to withstand the apparent economic disincentive for providing these kind of luxuries. I mean, if corporations have no desire to update the electrical infrastructure, we could be at the onset of a technological counter-revolution, but instead of the people rising up against the corporations, like the Luddites, it's the corporations that are holding the people down.

15:22:06 17 Aug 2003 > /computers/AI > permalink > 0 comments

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